CreamyFun

Client

Deliverables

Market Research, Brand Identity, Product Packaging, Marketing Collaterals, Product Catalog

WHAT’S IT ALL ABOUT

Originally established as Laxmi Ice Cream Pvt. Ltd. in 1976, CreamyFun was launched in 2015 as the brand’s next step to expand its ice cream business across North India. CreamyFun has grown substantially, now offering 50+ products with a production capacity of 400,000 liters per month. MarkSerif was tasked with developing innovative product packaging and marketing communication to attract new customers and reinforce its presence in the competitive ice cream market.

Objectives

Conduct market research to identify consumer preferences and current market trends for ice cream products in the North India region.
Develop a fresh and eye-catching brand identity for CreamyFun’s new product variants and enhance the packaging of existing bestsellers to appeal to both loyal and new customers.
Create engaging marketing collaterals and a product catalog that highlight CreamyFun’s diverse range of ice cream products, helping the brand stand out in a crowded market.
Increase distribution channel expansion and brand visibility in key regions.

Solution

MarkSerif conducted extensive market research to understand customer preferences and market gaps. Based on these insights, we crafted a modern and vibrant brand identity that emphasized fun, quality, and innovation. For product packaging, we focused on creating designs that appealed to families and young adults, ensuring each product stood out on store shelves. The marketing collaterals and product catalog highlighted the uniqueness of CreamyFun’s offerings, using vibrant visuals and engaging messaging to capture the attention of retailers and consumers alike.

Key Results

25% Increase in Sales: Within six months of launching the new packaging and marketing materials, CreamyFun saw a 25% increase in sales across its best-selling products and new variants.
50% Growth in Market Penetration: CreamyFun expanded its distribution network by 50%, establishing a stronger foothold in North Indian markets.
35% Rise in Brand Awareness: The new brand identity and packaging designs resonated with consumers, leading to a 35% increase in brand recall among target demographics.
Higher Customer Engagement: Customer feedback showed a 40% improvement in product presentation, with customers finding the new packaging more attractive and informative.

"MarkSerif’s work on our product packaging and marketing collateral was nothing short of brilliant. They brought a fresh perspective to our brand and helped us stand out in the competitive ice cream market. The new designs have created buzz around our product launches, and we’ve received incredible feedback from both customers and distributors. Their team understood our market and crafted communication that resonates with our target audience perfectly."