MusicTek

Client

Deliverables

Identity, Event Design

WHAT’S IT ALL ABOUT

MusicTek is a leading music institute in Gurugram, offering expert-level training to music enthusiasts across age groups. The school’s faculty, composed of industry professionals, provides students with both theoretical knowledge and practical, live performance experience.

Objectives

Create a strong, visually appealing mnemonic and brand identity for JAMBAND, MusicTek’s signature event.
Ensure consistency across all communication channels—online, print, and on-site branding.
Reflect the school’s hands-on approach to music education through every touchpoint.

Solution

MarkSerif developed a bold and memorable identity for JAMBAND, incorporating dynamic visual elements that captured the essence of MusicTek’s innovative spirit. We ensured that the branding resonated with both current students and prospective ones, creating a seamless experience that aligned with the institute’s core values of professionalism and creativity.

Key Results

Increased Event Recognition by 45% : The new mnemonic and brand identity significantly boosted JAMBAND’s recognition among the target audience.
20% Higher Student Engagement : Through innovative event designs, we saw a 20% rise in student participation during the event, with improved social media interaction.
Consistent Branding Across 15+ Platforms : Delivered cohesive designs for MusicTek’s online presence, promotional materials, and on-site event branding, ensuring uniformity and clarity across all communication touchpoints.
10% Increase in Enrollments : Following the event, MusicTek reported a 10% increase in inquiries and enrollments, attributed to the elevated brand presence and professional look.

"MarkSerif’s branding work for Musictek was exceptional. They not only created a modern and dynamic brand identity but also captured the essence of our music retail business. Their designs for our website, brochures, and marketing collateral helped us stand out in a competitive industry. The branding speaks to both our professional musicians and aspiring artists, driving engagement and sales. Their team’s expertise in translating our vision into an impactful brand presence has truly made a difference in our growth."

Client

MusicTek

Deliverables

Identity, Event Design

WHAT’S IT ALL ABOUT

Objectives

Solution

Key Results

Testimonial

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