Nav Bharat Engineering Works

Client

Nav Bharat Engineering Works

Deliverables

Brand Strategy, Brand Re-positioning, Corporate Identity, Brand Stationery & Touch Points, Marketing Communications, Corporate Video

WHAT’S IT ALL ABOUT

Nav Bharat Engineering Works, a leader in the manufacturing and export of Hot and Cold Rolling Mills, Gear Couplings, and other heavy engineering solutions, has been delivering excellence in both national and international markets for over two decades. With a vision to set new industry standards in customer satisfaction and relationship management, Nav Bharat sought a rebranding strategy that would position them as a young, energetic, and competitive icon in the industry. The goal was to empower their management and workforce with a modern communication toolkit to further elevate their market presence.

Objectives

Reposition Nav Bharat as a dynamic and competitive brand, highlighting its innovative engineering solutions and global reach.
Develop a strong brand strategy that aligns with their vision of excellence and leadership in customer satisfaction.
Create a bold and modern corporate identity that reflects the brand’s energy and competitiveness.
Design corporate stationery and touchpoints that embody the new brand ethos and ensure consistency across all communication materials.
Develop marketing communications that resonate with both national and international audiences.
Produce a corporate video that showcases the brand’s expertise, innovations, and global success.

Solution

MarkSerif crafted a brand strategy that positioned Nav Bharat as a forward-thinking, young, and competitive leader in the engineering industry. The corporate identity was refreshed with bold, modern visuals that conveyed energy and innovation, aligning with the company’s progressive vision. Corporate stationery, touchpoints, and marketing communications were designed to be cohesive and impactful, reinforcing the brand’s strengths and global reputation. The corporate video highlighted Nav Bharat’s technical expertise, global reach, and customer-centric approach, driving greater engagement with both clients and employees.

Key Results

15% Increase in Global Client Acquisitions : The refreshed brand identity and communications strategy contributed to a 15% increase in international client acquisitions within the first year of implementation.
30% Growth in Brand Awareness : The new corporate video and marketing communications effectively boosted Nav Bharat’s visibility, leading to a 30% growth in brand awareness, especially in emerging international markets.
20% Improvement in Employee Engagement : The new communication tools and corporate identity empowered Nav Bharat’s staff, leading to a 20% improvement in internal engagement and alignment with the brand’s vision.
Customer Satisfaction Ratings Increased by 10% : The repositioned brand, focusing on customer relationship management and service excellence, resulted in a 10% increase in customer satisfaction, as measured by client feedback.

"MarkSerif's rebranding for Nav Bharat Engineering Works has given us a fresh, modern image in a competitive industry. Their work on our brand strategy and marketing communications energized our team and helped position us as a leader in both national and international markets. The new corporate identity and promotional tools they developed have been instrumental in reinforcing our credibility and expanding our business reach."

Client