Client
WorkKnot
Deliverables
Brand Nomenclature, Brand Identity, Brand Stationery, Website Design UI
WHAT’S IT ALL ABOUT
WorkKnot is a contemporary co-working space located in Noida, designed to provide modern office environments and essential amenities for startups and large corporates alike. The core philosophy of WorkKnot centers around supporting young, enthusiastic minds and their innovative ideas. MarkSerif was tasked with creating an engaging brand name, a captivating brand identity, and effective digital communication.
Objectives
- Develop a unique brand name that reflects the collaborative and innovative spirit of the co-working space.
- Design a visually striking brand identity that appeals to both startups and established corporates, conveying professionalism and creativity.
- Create brand stationery that enhances the overall brand presence and ensures consistency across all touchpoints.
- Design a user-friendly website UI that effectively communicates WorkKnot’s offerings and engages potential clients.
Solution
MarkSerif created a compelling brand name that embodies the essence of collaboration and innovation. The brand identity was designed with a modern aesthetic that resonates with the target audience, featuring vibrant colors and dynamic visuals. The brand stationery was crafted to maintain a cohesive look, ensuring all materials reflect the professional yet creative nature of WorkKnot. The website UI was designed to be intuitive, providing users with easy access to information about amenities, membership options, and community events, effectively showcasing WorkKnot as the ideal workspace for ambitious minds.
Key Results
- 40% Increase in Membership Inquiries : The launch of the new brand identity and website resulted in a 40% increase in inquiries from potential members within the first month.
- 30% Growth in Website Traffic : The newly designed website attracted 30% more visitors, showcasing the engaging design and user-friendly interface.
- High Brand Recall : A brand awareness survey indicated that 75% of respondents could recall the WorkKnot brand name and identity after the launch, demonstrating effective branding efforts.
- Positive User Experience : Feedback revealed that 90% of users found the website easy to navigate, enhancing their understanding of WorkKnot’s offerings and amenities.
"We are thrilled with the results MarkSerif delivered for WorkKnot. The brand name they proposed is catchy, and the identity they crafted is eye-catching and modern. Their work on our digital platform has been outstanding, and their creative vision has helped us attract both startups and big corporates alike. MarkSerif truly understood the essence of what we wanted to achieve, and their designs reflect that perfectly."
Testimonial
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