Client
Kapil Core Packs (KCP)
Deliverables
Illustrations, Corporate Brochure, Event Design
WHAT’S IT ALL ABOUT
KCP is a leading electrical stampings and lamination company in India, delivering high-quality products for over three decades. Specializing in motors, pumps, alternators, fans, and transformers, KCP has built a reputation for precision and customized solutions. With a vision to expand its global presence, KCP is committed to exceeding industry standards with reliability and expertise.
Objectives
- Create clear and approachable B2B communication materials, positioning KCP as a reliable and innovative partner for industrial clients.
- Design visually engaging illustrations and brochures that simplify complex technical information for easy understanding by global clients.
- Develop event design elements that present KCP as a leader in electrical stamping and lamination at international trade shows.
Solution
MarkSerif crafted a corporate brochure that was both informative and visually striking, simplifying complex product details while maintaining the technical accuracy necessary for KCP’s industrial audience. We also developed event design strategies that showcased KCP’s innovative edge in a clean, professional, and approachable manner.
Key Results
- 35% Boost in Lead Generation: The newly designed corporate brochure contributed to a 35% increase in qualified leads, showcasing KCP’s capabilities in a concise and compelling format.
- Improved Client Engagement by 25%: Illustrations and event design created more engaging touchpoints, resulting in a 25% higher engagement rate at industry exhibitions and trade shows.
- Seamless Communication Across 10+ International Markets: The redesigned B2B communication strategy effectively positioned KCP as a global contender, with consistent messaging across all major markets.
- 15% Growth in Global Inquiries: Following the implementation of the new designs, KCP saw a 15% growth in international client inquiries, aligning with its goal to expand its global footprint.
"Working with MarkSerif was a seamless experience. Their ability to distill our technical expertise into clear and approachable B2B communication was impressive. The corporate brochure, event designs, and illustrations they created perfectly encapsulated our brand’s vision of precision and reliability. Their team’s attention to detail and creative approach gave us a fresh identity in the industry, allowing us to communicate more effectively with our clients and partners."
Testimonial
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