Client

Hotel Krishna Sagar & Restaurant

Deliverables

Brand Stationery, Menu, Tariff Card, Packaging, Promotional Campaign

WHAT’S IT ALL ABOUT

Founded in 2000, Krishna Sagar Hotels & Restaurants has been a trusted name in budget-friendly luxury stays and delightful vegetarian cuisine for over 18 years. Nestled in the bustling Raj Nagar commercial complex in Ghaziabad, the hotel is surrounded by shopping malls, multi-screen theatres, and retail outlets, making it a prime destination for both tourists and locals alike. The challenge was to refresh the brand to appeal to modern consumers while retaining its core values of affordability and quality.

Objectives

  • Reposition Krishna Sagar Hotels & Restaurants as a modern yet affordable option for both leisure and business travelers.
  • Develop a communication strategy that connects with today’s consumers, highlighting the hotel’s blend of comfort, convenience, and value.
  • Design brand stationery, menu, tariff card, and packaging that are contemporary, clean, and align with the hotel’s upscale yet accessible image.
  • Create a promotional campaign to enhance brand awareness and increase footfall from defined customer segments.

Solution

MarkSerif developed a communication strategy focused on re-establishing Krishna Sagar as a go-to destination for affordable luxury. By updating the visual elements such as the brand stationery, menu, and packaging to reflect a modern yet welcoming aesthetic, we ensured that the brand remained relevant to today’s consumers. The promotional campaign, leveraging both online and offline channels, further positioned the hotel as a prime choice for travelers seeking comfort without breaking the bank.

Key Results

  • 25% Increase in Footfall Over 6 Months: The rebranding and promotional campaign attracted both local patrons and out-of-town visitors, leading to a 25% rise in hotel occupancy and restaurant bookings.
  • 50% Growth in Social Media Engagement: Targeted campaigns across platforms led to a 50% boost in social media engagement, particularly among younger audiences looking for affordable yet luxurious stays.
  • 10% Higher Revenue from Upscale Packaging and Tariff Cards: The redesigned packaging and tariff cards highlighted the value proposition effectively, leading to a 10% increase in customer spend per visit.
  • Brand Awareness Enhanced by 40%: The promotional campaign, combined with updated brand visuals, resulted in a 40% improvement in brand awareness within the NCR region, particularly among middle-class travelers and families.
"MarkSerif’s rebranding of Hotel Krishna Sagar & Restaurant has revitalized our image in the market. Their strategy and communication materials have made us more appealing to today’s customers, helping us maintain our reputation while attracting new guests. The design of our brand stationery, menu, tariff card, and promotional campaigns was visually striking and aligned perfectly with our values of luxury and affordability. The results speak for themselves."

Testimonial

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