Decyor

Client

Deliverables

Website Design, Brand Identity, Website Interface Design

WHAT’S IT ALL ABOUT

Decyor is an innovative online platform that offers interior décor services, allowing customers to conveniently browse and choose their favorite décor items with just a few clicks. The platform aims to simplify the process of interior decoration by providing a seamless online experience. The brief for this project was to create a cohesive brand identity that reflects Decyor’s modern and user-friendly approach, along with a website interface designed based on customer mind mapping outcomes and purchasing behavior patterns.

Objectives

Develop a unique brand identity that resonates with Decyor’s vision of easy and accessible online interior décor services, making it stand out in the market.
Design a user-friendly website interface that simplifies the purchasing process for customers, keeping in mind their behavior patterns, preferences, and decision-making factors.
Optimize the website for seamless navigation and an engaging user experience, ensuring customers can find, select, and purchase décor items with minimal effort.
Build a brand presence that positions Decyor as a modern, innovative, and convenient solution for interior decoration needs.

Solution

MarkSerif created a visually cohesive brand identity for Decyor that aligned with its mission of making online interior décor shopping simple and enjoyable. The website interface was designed based on thorough customer mind mapping and behavior analysis, ensuring that the platform catered to the specific needs and preferences of décor shoppers. The user-friendly interface allowed customers to easily find products, while the clear and consistent brand identity reinforced trust and reliability in the online shopping experience.

Key Results

40% Increase in Conversion Rates: The intuitive website interface and easy-to-navigate design resulted in a 40% rise in conversion rates, as more visitors successfully completed their purchases.
30% Growth in User Engagement: With a website designed around customer behavior patterns, users spent more time on the platform exploring décor options, leading to a 30% increase in overall engagement.
20% Rise in Repeat Purchases: The optimized user experience and personalized interface encouraged repeat customers, resulting in a 20% increase in returning buyers within the first quarter of the launch.
Positive Feedback from 85% of Users: Customers appreciated the easy and convenient shopping experience, with 85% of users providing positive feedback about the interface design and brand identity.
Enhanced Brand Recognition: The well-defined brand identity and consistent visual elements helped Decyor establish a strong market presence, making it recognizable and appealing to its target audience.

"MarkSerif’s innovative approach to our brand identity and website interface design exceeded our expectations. They created a seamless user experience that resonates well with our customer base, reflecting their purchasing behavior and preferences. The attention to our brand personality was spot on, and we’ve received glowing feedback from our customers about the ease of navigation and overall aesthetics of our website."