Client
Pixooz
Deliverables
Nomenclature, Brand Identity, Leaflet, Social Media Launch Campaign
WHAT’S IT ALL ABOUT
Pixooz is an innovative joint venture by young tech enthusiasts who have developed a unique LED cube that syncs with sound. This cutting-edge product merges light and music, creating a stunning visual experience that reacts to sound in real-time. The brief required a memorable product name, a clear communication strategy, and a social media campaign that would resonate with tech-savvy consumers.
Objectives
- Develop a unique and memorable product name that reflects the playful and tech-driven nature of the LED cube.
- Create a strong brand identity that captures the essence of sound-synced lighting and appeals to early adopters of technology.
- Design a leaflet that clearly explains the product’s features, functionality, and use cases.
- Launch a social media campaign that generates buzz around the product and drives engagement from tech lovers and music enthusiasts.
Solution
MarkSerif created the product name “Pixooz” to evoke a sense of playful innovation, aligning with the brand’s tech-forward and creative energy. The brand identity combined vibrant colors and sleek typography to reflect the dynamic nature of the sound-reactive LED cube. The leaflet was designed to clearly communicate the product’s core features and unique selling points. The social media launch campaign was strategically crafted to showcase the product in action, sparking curiosity and engagement among tech enthusiasts, music lovers, and trendsetters.
Key Results
- Brand Recall Rate of 70%: The product name “Pixooz” and its distinct brand identity achieved a 70% brand recall rate within the target audience, particularly among younger, tech-driven consumers.
- 25% Increase in Pre-Orders During Launch Phase: The social media campaign generated significant interest, resulting in a 25% increase in pre-orders within the first month of the launch.
- 15,000 Impressions in the First 2 Weeks: The social media campaign, featuring engaging visuals and product demos, garnered 15,000 impressions and 3,000 interactions within two weeks of launch.
- Feature Clarity Improved by 40%: The product leaflet provided clear and concise information, helping users understand how the LED cube works, improving customer satisfaction with feature comprehension by 40%.
"MarkSerif’s creativity shone through when they helped us name and position Pixooz. Their branding and communication strategy perfectly captured the uniqueness of our LED cube product. The naming, identity, and social media campaign have given our product the attention it deserves, and we’re thrilled with the response. MarkSerif’s innovative approach played a key role in making our product launch a success."
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