Client
Raya Custom Design Studio
Deliverables
Brand Identity, Brand Stationery & Collaterals, Signage Design, In-store Communication
WHAT’S IT ALL ABOUT
Raya Custom Design Studio, created by Lakshita, offers made-to-measure tailoring services specializing in ethnic and indo-western ensembles. With a focus on contemporary silhouettes, striking patterns, intricate embroidery, and luxurious fabrics, Raya aims to cater to elite customers seeking personalized and sophisticated clothing options. The brief was to develop a compelling visual and verbal identity, along with marketing collateral, that enhances the in-store experience and redefines tailoring services for a high-end clientele.
Objectives
- Create a distinct brand identity that reflects the luxury and craftsmanship of Raya’s offerings, appealing directly to elite customers.
- Design brand stationery and collaterals (such as brochures and price lists) that convey professionalism and elegance, supporting the in-store experience.
- Develop signage design that is visually striking and consistent with the brand identity, enhancing the studio’s physical presence and guiding customers through the space.
- Implement in-store communication materials that elevate the customer experience, highlighting the tailoring process and the unique features of Raya’s offerings.
Solution
MarkSerif developed a sophisticated brand identity for Raya that captures the essence of bespoke tailoring and luxury. The brand stationery and collaterals were designed with elegant typography and rich color palettes, reinforcing the high-end nature of the brand. Signage design was crafted to be both eye-catching and functional, guiding customers through the studio while enhancing the overall aesthetic. In-store communication materials were strategically placed to educate clients on the tailoring process, adding a layer of personalization and engagement that transformed their shopping experience.
Key Results
- 35% Increase in Client Appointments: The refined brand identity and professional marketing collateral led to a 35% increase in client appointments within the first three months of launch.
- 40% Growth in Sales: Enhanced in-store communication and a luxurious presentation style contributed to a 40% growth in overall sales during the first quarter following the rebranding.
- High Customer Satisfaction: Feedback indicated that 90% of customers felt the new branding and in-store materials significantly improved their shopping experience, reflecting the upscale nature of the service.
- Improved Brand Recall: The cohesive visual and verbal identity improved brand recognition, with surveys indicating a 50% increase in brand recall among target customers.
"MarkSerif beautifully translated our vision into an elegant brand identity. Their work on our in-store communication and signage design perfectly complements the premium experience we aim to provide at Raya. The team’s attention to intricate details and understanding of our clientele made a significant impact on how our customers perceive the brand. Their designs speak to the sophistication and craftsmanship that our service embodies."
