Client
Saksham Impex
Deliverables
Event Collaterals, Distributor's In-Shop Communication
WHAT’S IT ALL ABOUT
Established in 2002, Saksham Impex is an importer and distributor of premium food and beverage brands, offering a wide range of high-quality international products to the Indian market. With a vision of introducing global flavors and quality to India, Saksham Impex organized a competitive event for chefs to showcase their culinary skills using these international products. The brief was to design the invitation for this exclusive event and create marketing communication collaterals that would attract and encourage maximum participation from top chefs and distributors alike.
Objectives
- Design an invitation that reflects the premium quality of Saksham Impex’s food and beverage brands while generating excitement for the competitive chef event.
- Develop marketing communication collaterals that create buzz around the event and drive high participation from chefs, industry professionals, and distributors.
- Craft in-shop communication materials for distributors to help increase brand visibility and educate potential buyers about the premium product range offered by Saksham Impex.
Solution
MarkSerif developed event collaterals that reflected the premium nature of Saksham Impex’s imported food and beverage brands. The invitation was designed with elegant, high-end aesthetics to appeal to top chefs and industry professionals. Marketing communication materials were created to build excitement around the chef event, with a focus on the unique international ingredients available. In-shop communication for distributors was designed to be informative and visually engaging, ensuring that customers clearly understood the value and quality of the premium product range.
Key Results
- 50% Increase in Event Participation : The marketing collaterals and well-crafted invitations generated significant interest, leading to a 50% rise in chef participation compared to previous events.
- 30% Higher Distributor Engagement : The in-shop communication materials helped increase brand visibility and distributor engagement, with a 30% increase in inquiries and orders for the featured international products.
- 15% Growth in Product Sales Post-Event : Following the chef event and distributor communication, Saksham Impex saw a 15% increase in product sales, as chefs and distributors were more aware of the brand’s premium offerings.
- 80% Positive Feedback on Event Collaterals : Chefs and distributors appreciated the high-quality, visually appealing event materials, with 80% of attendees providing positive feedback on the design and communication.
"MarkSerif delivered beyond our expectations for the design of our event collateral and in-shop communication. The competitive event for chefs was a huge success, thanks to their engaging and eye-catching designs. Their team's understanding of the food and beverage industry helped create marketing materials that truly resonated with our participants and audience. We look forward to working with them again on future projects."
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