Client
Design Forum of Architects (DFA)
Deliverables
Brand Visual Associations, Corporate Stationery, Brochure Design, Website
WHAT’S IT ALL ABOUT
The Design Forum of Architects (DFA) is a collective of accomplished architects and consultants who have been delivering top-tier projects in India since 1995. From office fit-outs to high-rise buildings, DFA strikes the perfect balance between design challenges and construction efficiency. They are dedicated to creating desirable, comfortable, and efficient workplaces for their clients, ensuring quality from planning to completion.
Objectives
- Develop brand visual associations that represent DFA’s expertise and commitment to quality, aligning with its long history of delivering successful architectural projects.
- Create corporate stationery (business cards, letterheads, etc.) that reinforces DFA’s professional and reputable image.
- Design a brochure that highlights DFA’s portfolio, approach, and accomplishments, making it a compelling marketing tool for attracting new clients.
- Build a website that showcases DFA’s projects, services, and expertise, providing an accessible and informative platform for potential clients.
Solution
MarkSerif developed a visually consistent and professional brand identity for DFA that reflected its long-standing reputation and expertise. The corporate stationery was designed with clean, modern aesthetics to reinforce DFA’s credibility in every interaction. The brochure highlighted key projects and conveyed DFA’s approach to architecture in a compelling, easy-to-read format. The website was built to provide a seamless user experience, showcasing DFA’s extensive portfolio and offering clear navigation to services and contact information.







Key Results
- 25% Increase in Client Leads: The new brand identity and professionally designed website led to a 25% rise in client inquiries and project leads within the first six months.
- 40% Growth in Engagement: The website’s engaging design and comprehensive project portfolio attracted more visitors, resulting in a 40% increase in time spent on the site by prospective clients.
- 30% Higher Client Conversion Rate: The streamlined and professional brochure, coupled with the updated corporate identity, enhanced DFA’s credibility and helped convert 30% more inquiries into signed contracts.
- Improved Brand Recognition: The visually cohesive brand identity strengthened DFA’s presence in the architectural community, making the firm more recognizable and appealing to high-profile clients.
"We are thoroughly impressed with the branding and communication strategies developed by MarkSerif for DFA. Their designs, from corporate stationery to our website, reflect our ethos and long-standing commitment to quality architecture. The balance between professionalism and creativity in their work has elevated our brand identity. We’ve had overwhelmingly positive feedback from our clients and partners since the rebranding."
Testimonial
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