Client
Abstract Mag TV
Deliverables
Website, Social Media Campaign, Magazine Design
WHAT’S IT ALL ABOUT
Abstract Mag TV is a dynamic digital platform that showcases the creative work of both established and emerging artists from around the world. With an expansive range of genres including fiction, visual art, photography, music, and fashion, the platform aims to be a leading destination for art lovers. We were tasked with creating a distinctive identity, designing the website, and developing a strategic social media campaign to engage viewers from across the globe and establish Abstract Mag TV as a hub for creativity.
Objectives
- Design a visually captivating website that provides an engaging user experience, showcasing diverse art genres while allowing easy navigation for both viewers and contributors.
- Develop a social media launch strategy that generates buzz and attracts global audiences to the platform, with a focus on art enthusiasts and industry professionals.
- Design a magazine that reflects the platform’s eclectic artistic spirit, providing a visual feast for its readers while promoting the work of featured artists.
- Increase brand visibility through an identity that resonates with Abstract Mag TV’s mission of offering a broad range of inspiring content from the art world.
Solution
MarkSerif designed a sleek, visually impactful website that catered to the artistic sensibilities of Abstract Mag TV’s global audience. The website provided a seamless user experience while offering a bold yet simple presentation of art across different genres. The social media launch strategy emphasized the eclectic nature of the platform, using vibrant, content-driven campaigns to attract a worldwide audience. The magazine was crafted as an immersive visual journey, highlighting featured artists in a manner that resonated with the platform’s artistic ethos.
Key Results
- 45% Increase in Global Traffic Within the First Month : The website launch, combined with the targeted social media campaign, led to a 45% spike in international visitors within the first 30 days.
- 30% Growth in Social Media Followers : The carefully curated and visually appealing social media strategy attracted 30% more followers, with high engagement rates among art communities and influencers.
- 20% Increase in Artist Submissions : Following the launch, the platform saw a 20% rise in artist submissions from emerging talents across various creative disciplines.
- 75% Positive Feedback on User Experience : Visitors and artists provided overwhelmingly positive feedback (75%) regarding the website’s user experience, with comments on its ease of navigation and the visual appeal of the art presentation.
- 50% Higher Engagement with Online Magazine : The digital magazine design saw 50% more interaction, with readers spending more time on the platform engaging with content, especially in the photography and fashion genres.
"MarkSerif did an incredible job of shaping the digital identity of Abstract Mag TV. Their design for our website and magazine was sleek, modern, and aligned with our mission of showcasing diverse and inspiring art. The social media campaign they crafted attracted artists and viewers from across the world, and we’ve seen tremendous growth in our online engagement. Their creative approach has given us a strong foundation to build on."
Testimonial
Arogyam
BRAND STRATEGY + BRAND IDENTITY
Saksham Impex
MARKETING COLLATERALS
Pixooz
BRAND STRATEGY + BRAND IDENTITY + MARKETING COLLATERALS + DIGITAL MARKETING
Kapil Core Packs
MARKETING COLLATERALS + ENVIRONMENT DESIGN
Portfolio
Related Projects/Works
Arogyam
BRAND STRATEGY + BRAND IDENTITY
Saksham Impex
MARKETING COLLATERALS
Pixooz
BRAND STRATEGY + BRAND IDENTITY + MARKETING COLLATERALS + DIGITAL MARKETING
Kapil Core Packs
MARKETING COLLATERALS + ENVIRONMENT DESIGN