Client
UMR
Deliverables
Marketing Collateral, Website Design
WHAT’S IT ALL ABOUT
UMR is a dynamic company founded by a group of entrepreneurs from Bangalore, aiming to revolutionize the electric vehicle (EV) market in India with innovative battery solutions. MarkSerif was engaged to develop impactful marketing collateral and a user-friendly website to effectively communicate UMR’s value proposition and establish its presence in the consumer segment.
Objectives
- Create compelling marketing collateral that effectively communicates the unique features and benefits of UMR’s electric vehicle battery products.
- Design a website that serves as an informative platform for potential customers, highlighting product specifications, benefits, and the company’s mission.
- Develop a communication strategy to explore the market and position UMR as a leading player in the EV battery segment.
Solution
MarkSerif developed visually appealing marketing collateral that clearly articulated the innovative features of UMR’s electric vehicle batteries, including infographics, brochures, and presentation materials. The website was designed with a focus on user experience, ensuring easy navigation and accessibility of product information, company values, and contact details. The overall communication strategy was tailored to effectively explore the market and establish UMR as a reliable choice in the electric vehicle battery segment, positioning the company for future growth and success.
Key Results
- 40% Increase in Brand Recognition : The launch of the marketing collateral and website contributed to a 40% increase in brand recognition among target consumers within the first quarter.
- 25% Growth in Website Traffic : The newly designed website attracted 25% more visitors, providing them with essential information about UMR’s products and vision.
- Positive Consumer Engagement : Surveys revealed that 70% of visitors found the website informative and engaging, enhancing their understanding of UMR’s offerings.
- Enhanced Sales Leads : The effective marketing materials generated a 30% increase in inquiries and sales leads from potential customers interested in EV battery solutions.
"MarkSerif's marketing collateral and website design helped UMR stand out in a highly competitive market. Their creative approach to presenting our revolutionary product allowed us to communicate effectively with both consumers and industry professionals. Their team's deep understanding of our market needs and their design expertise played a key role in our product's successful launch."
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