Client
Suwach
Deliverables
Content Planning, Website
WHAT’S IT ALL ABOUT
Suwach is a non-profit Indian organization dedicated to improving the lives of women and children in challenging environments. With a focus on providing access to healthcare and education, Suwach aims to uplift marginalized communities who suffer from inadequate infrastructure and lack of basic facilities. MarkSerif was tasked with developing a content structure plan that communicates Suwach’s mission and services while inspiring the audience to support the cause.
Objectives
- Create a content plan that clearly projects Suwach’s services, mission, and vision in a way that resonates with its target audience.
- Develop website content that encourages empathy and engagement, motivating visitors to take action by donating or volunteering.
- Highlight the impact stories of women and children who have benefitted from Suwach’s initiatives to drive trust and support.
Solution
MarkSerif developed a content plan that strategically emphasized the stories of real women and children impacted by Suwach’s work, creating a strong emotional connection with the audience. The website content was structured to guide visitors through the organization’s mission, highlighting key areas of focus-education, healthcare, and infrastructure support-while providing clear calls to action for donations and volunteer opportunities. The result was an informative, heartfelt, and action-oriented website that successfully engaged supporters and built trust.
Key Results
- 30% Increase in Donations : Within the first six months of the website’s launch, Suwach saw a 30% increase in online donations, driven by compelling content that motivated visitors to contribute.
- 50% Boost in Volunteer Signups : The engaging content structure and success stories led to a 50% rise in volunteer registrations, further expanding Suwach’s impact on the ground.
- 25% Rise in Social Media Engagement : The content strategy resulted in a 25% increase in engagement across Suwach’s social media platforms, helping spread awareness and attracting more supporters.
- Increased Visibility : The website helped Suwach gain recognition among international donors and partners, opening doors for collaboration and funding.
"MarkSerif played a crucial role in helping us convey our mission at Suwach. Their content planning and website structure brought clarity to our message, making it easier for people to connect with our cause. Their empathetic approach and understanding of our work helped create an impactful platform that encourages support and volunteerism. We are now better positioned to engage with our audience and inspire change thanks to their thoughtful and dedicated efforts."
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