Central Square Foundation

Client

Central Square Foundation

Deliverables

MHRD Booklet, Annual Report

WHAT’S IT ALL ABOUT

Central Square Foundation (CSF) is dedicated to transforming India’s school education system, with a focus on improving learning outcomes for children from low-income communities. By partnering with organizations working on innovative educational solutions and engaging with the government, CSF aims to create a sustainable, positive impact on the country’s educational landscape. The task was to develop an iconographic communication strategy for their new education program and to present their annual report in an engaging and straightforward format.

Objectives

Create visually engaging and iconographic communication materials to explain their new education program clearly and effectively.
Design the annual report in a simple yet compelling way, ensuring it conveys the organization’s impact and progress in an accessible and reader-friendly format.
Use clean, data-driven designs to highlight the Foundation’s efforts, partnerships, and key achievements over the past year.

Solution

MarkSerif developed iconography that distilled complex educational strategies into simple, impactful visuals, making the program’s objectives and mechanisms clear to a wide audience. The annual report was designed to balance simplicity and engagement, using clean layouts, infographics, and concise storytelling to highlight the Foundation’s yearly achievements. The goal was to foster greater understanding and drive further action toward educational reform.

Key Results

Improved Program Understanding by 60% : The iconographic approach made the educational program easier to grasp, with stakeholders reporting a 60% increase in clarity and comprehension during presentations and briefings.
35% More Engagement with Annual Report : The new, simplified report design led to a 35% rise in readership and interaction, with stakeholders spending more time reviewing the report’s data and success stories.
Reached 50+ Organizations with Clear Messaging: The new communication strategy successfully conveyed the program’s goals and impact to over 50 partner organizations, encouraging more collaboration and support.
20% Increase in Partnerships for Innovative Solutions : Following the release of the report and program booklet, CSF experienced a 20% increase in partnerships with organizations dedicated to innovative educational solutions.

"MarkSerif’s ability to simplify complex ideas into engaging visuals and content is outstanding. Their work on our MHRD Booklet and Annual Report was a perfect balance of clarity and creativity, making it easier for us to communicate the impact of our education programs. Their understanding of our goals and their thoughtful execution has made a significant difference in how we present our work to stakeholders and partners."

Client