Backyard Solutions

Client

Deliverables

Naming, Brand Identity, Brand Stationery, Leaflet Design, WhatsApp Promotional Campaign

WHAT’S IT ALL ABOUT

Backyard Solutions is an eco-conscious initiative launched by a group of college students in Ghaziabad with a mission to combat the environmental harm caused by paper waste. The initiative focuses on recycling newspapers and magazines by collecting them directly from households and delivering them to paper manufacturers, reducing the need for fresh tree-cutting. With an emphasis on sustainability, Backyard Solutions aims to decrease methane emissions by ensuring paper waste is reused, contributing to a cleaner environment.

Objectives

Develop a memorable and impactful brand name and identity that reflects the environmental values of Backyard Solutions.
Create brand stationery and marketing collateral that are simple, eco-friendly, and relatable to both young people and households.
Launch a WhatsApp promotional campaign to raise awareness about recycling efforts and attract community participation.

Solution

MarkSerif crafted a brand identity for Backyard Solutions that was clean, approachable, and nature-centric. The name “Backyard Solutions” emphasized the community-driven, grassroots nature of the project, while the brand imagery echoed its environmental mission. Our WhatsApp campaign and leaflet designs were designed to communicate the urgency of the cause, encouraging immediate action and long-term commitment from households.

Key Results

Brand Recall Rate of 60% in Target Areas : The name and brand identity resonated with the local community, achieving a 60% brand recall in Ghaziabad and surrounding regions.
10,000 Households Reached in 3 Months : Through the WhatsApp promotional campaign and leaflet distribution, Backyard Solutions successfully reached 10,000 households, encouraging participation in recycling efforts.
Collected 20 Tons of Paper Waste in 6 Months : The initiative led to the collection of over 20 tons of recyclable paper, directly contributing to the reduction of methane emissions from paper waste.
5% Growth in Community Sign-ups Per Month : The simple yet effective branding and promotional efforts led to steady monthly growth in the number of households joining the recycling initiative.

"MarkSerif went above and beyond to bring our environmental initiative to life. From coming up with a memorable name to creating a brand identity that echoed our passion for sustainability, their work was spot-on. The branding and promotional materials they designed captured the essence of our mission and made it easy for people to connect with our cause. Their creative solutions helped us build a strong, recognizable brand that resonates with our audience."

Client