Client
LandCraft
Deliverables
Mobile App UI Design
WHAT’S IT ALL ABOUT
LandCraft, a division of the 50-year-old Garg Group, is a prominent real estate developer based in Ghaziabad, Delhi NCR. The company aims to enhance communication and collaboration among customers, agents, and brokers by providing a digital platform for project details, customer leads, and inquiries. The brief was to design a user-friendly mobile app flow and UI that facilitates instant and efficient interactions among all stakeholders in the real estate process.
Objectives
- Create an intuitive mobile app UI that allows users (customers, agents, and brokers) to easily navigate through project details and features.
- Design a seamless app flow that enables users to exchange information regarding customer leads and address inquiries in real time.
- Ensure that the app reflects LandCraft’s brand identity while maintaining a modern and professional look that appeals to the target audience.
Solution
MarkSerif developed a mobile app UI that combines functionality with a visually appealing design tailored for LandCraft. The app flow was crafted to ensure seamless transitions between features, allowing users to quickly access project information, share leads, and respond to inquiries. The UI design reflected LandCraft’s brand identity, incorporating a modern aesthetic that resonates with both customers and real estate professionals. Through user testing and feedback, the final design was optimized to meet the needs of all stakeholders effectively.
Key Results
- 50% Increase in User Engagement : The intuitive design and smooth navigation of the app resulted in a 50% increase in user engagement, with users spending more time on the platform.
- 30% Faster Inquiry Response Time : The streamlined communication features facilitated quicker responses to customer inquiries, leading to a 30% reduction in average response time.
- 25% Growth in Customer Leads : The app’s effective lead exchange mechanism contributed to a 25% increase in customer leads generated through the platform within the first quarter of launch.
- Positive User Feedback : Surveys indicated that 85% of users found the app easy to use and appreciated its features, leading to higher customer satisfaction.
"MarkSerif's work on our mobile app UI was exceptional. They created a user-friendly interface that effectively meets the needs of our customers, agents, and brokers. The app has streamlined communication, allowing us to address customer inquiries efficiently. Their attention to detail and understanding of our business processes made the collaboration smooth and successful. The digital transformation has greatly enhanced our customer engagement."
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