Lakshita Fashion

Client

Deliverables

Brand Positioning, Brand Identity, Brand Stationery, Season Launch Strategy, In-store Communication, Festive Communication

WHAT’S IT ALL ABOUT

Established in 2000, Lakshita Fashion has emerged as a leading name in women’s apparel, expanding from a single outlet in Sector-18 Noida to over 60 exclusive stores across North India. With a commitment to offering stylish and diverse collections, Lakshita has captured the hearts of women by providing fashionable apparel. MarkSerif was engaged to audit the brand, redefine its positioning, and develop communication strategies to engage customers with the updated brand personality.

Objectives

Conduct a comprehensive brand audit to identify strengths and areas for improvement.
Develop a clear brand positioning strategy that aligns with Lakshita’s values and target market preferences.
Create a cohesive brand identity that reflects the new positioning and resonates with the target audience.
Design brand stationery that supports the updated identity and fosters brand consistency across all touchpoints.
Develop a season launch strategy and tailored in-store and festive communication materials to engage customers and create excitement around new collections.

Solution

MarkSerif conducted a thorough brand audit to assess Lakshita’s current position in the market. The new brand positioning strategy focused on highlighting quality, style, and customer-centricity. A refreshed brand identity was created, featuring modern visuals and a vibrant color palette that resonates with contemporary fashion trends. The brand stationery was designed to align with the new identity, ensuring a consistent brand experience. A well-planned season launch strategy was executed, supported by engaging in-store communication and festive promotions that excited customers and reinforced their connection to the brand.

Key Results

50% Increase in Brand Awareness: Following the implementation of the new brand positioning and communication strategies, brand awareness among target customers rose by 50% within six months.
30% Growth in Store Foot Traffic: The season launch strategy, coupled with effective in-store communication, resulted in a 30% increase in foot traffic during key shopping seasons.
Enhanced Customer Engagement: Customer feedback indicated that 80% of shoppers felt more connected to the brand due to the updated messaging and in-store experiences.
Increased Sales During Festive Launches: The festive communication campaigns led to a 35% increase in sales during the holiday season compared to the previous year.

"MarkSerif’s brand audit and repositioning efforts transformed the way we connect with our customers. They provided a fresh perspective on our brand, and the changes implemented helped us engage with our audience on a deeper level. Their designs for our brand identity, in-store communication, and festive campaigns were visually stunning and perfectly aligned with our brand’s personality. We’ve seen incredible results, and we’re excited about what the future holds for Lakshita."