Client
Facets Clothing
Deliverables
Brand Tagline, Brand Identity, Brand Stationery, Marketing Collateral
WHAT’S IT ALL ABOUT
Established in 1993, Facets Clothing has built a solid reputation by fostering trust, relationships, and a robust network of over 20 apparel brands associated with more than 300 stores across India. MarkSerif was tasked with designing a comprehensive brand identity that encapsulates Facets’ vision, services, and value proposition while creating business collateral to streamline marketing and sales distribution.
Objectives
- Develop a memorable brand tagline that reflects the essence and mission of Facets Clothing.
- Create a cohesive brand identity that communicates the company’s vision and value proposition to partners and customers.
- Design brand stationery that maintains a consistent image across all communication touchpoints.
- Produce effective marketing collateral to facilitate the marketing and sales distribution process.
Solution
MarkSerif crafted a distinctive brand tagline that succinctly captures Facets Clothing’s mission to build trust and quality in the apparel industry. The new brand identity was developed to visually reflect the company’s values and commitment to excellence. Brand stationery was designed to ensure consistency in communication, while tailored marketing collateral was produced to support the distribution and sales efforts, enhancing the company’s overall market presence.
Key Results
- 50% Increase in Brand Recognition: The introduction of a new brand identity and tagline resulted in a 50% increase in brand recognition among target audiences within six months.
- 30% Growth in Partner Engagement: The updated marketing collateral improved engagement with existing and potential partners, leading to a 30% growth in collaboration inquiries.
- Enhanced Customer Perception: Surveys indicated that 80% of stakeholders felt a stronger connection to the brand following the rollout of the new identity and collateral.
- Streamlined Marketing Efforts: The new business collaterals enabled a 25% increase in the efficiency of marketing and sales distribution efforts.
"Working with MarkSerif was a great experience. They completely revamped our brand identity and marketing collateral, making it more aligned with our vision and values. The designs are elegant, modern, and speak directly to our network of partners and clients. Their dedication and attention to detail ensured that every aspect of our brand felt cohesive and professional."
Testimonial
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