Client
Arogyam Clinic
Deliverables
Brand Identity, Brand Stationery
WHAT’S IT ALL ABOUT
Arogyam Clinic offers a unique approach to healthcare by integrating Ayurveda, Astrology, Yoga, and Reiki to provide personalized and root-cause treatments for over 25 diseases. This combination of ancient medical wisdom and holistic practices aims to help patients regain an optimal state of health. The clinic briefed us to translate their holistic healing ideology into a visual and graphic identity that communicates their expertise and deep understanding of personalized treatment. Our task also included creating supporting brand collaterals that reflect this unique concept.
Objectives
- Develop a distinct brand identity that communicates the clinic’s holistic approach to healing and its combination of ancient sciences.
- Design brand stationery (business cards, letterheads, brochures) that reflects Arogyam’s core philosophy of natural and precise healing.
- Ensure that the visual identity resonates with patients looking for a blend of modern and traditional healing methods.
- Create a cohesive brand experience that connects with patients seeking personalized healthcare.
Solution
MarkSerif created a visually rich and meaningful brand identity for Arogyam Clinic that combined elements of Ayurveda, Astrology, Yoga, and Reiki into a cohesive design. The use of natural colors and symbolic graphics represented holistic healing, while clean, modern typography added a professional touch. We ensured the branding captured the essence of personalized treatment while maintaining a balance between tradition and innovation. The brand stationery was designed to reinforce the clinic’s values of precise, root-cause treatment, and the overall visual identity attracted patients seeking a deeper, holistic approach to health.
Key Results
- 40% Increase in Patient Inquiries : The new visual identity and branded collateral effectively communicated Arogyam’s unique healthcare offerings, leading to a 40% increase in patient inquiries within the first three months of rebranding.
- 25% Growth in Clinic Visits : Patients were drawn to the clinic’s professional yet holistic brand image, resulting in a 25% rise in new patient visits.
- Improved Brand Recognition : The clinic’s visual identity helped position Arogyam as a trusted, recognizable name in holistic healing, with increased recognition among its target audience.
- Positive Feedback from 90% of Patients : Patients reported a deeper understanding of Arogyam’s unique approach to health and wellness, with 90% providing positive feedback on the clarity and aesthetics of the clinic’s branding materials.
"MarkSerif’s work on our brand identity and supporting collaterals brought our unique medical philosophy to life. They captured the essence of our practice, which combines Ayurvedic, Astrology, Yoga, and Reiki into a cohesive visual identity. Their designs not only reflect our core values but also communicate our holistic approach to healthcare. The professionalism and creativity of their team were evident in every step of the process."
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